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In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets. The purpose of this book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicators, organizational models, sales force management, customer business planning, order to cash, and sales and operations planning. For each of these topics, the content of this book is a balance of theory, practical tips, and useful tools, keeping in mind not only the "what," but also the "how" of the implementation. The reader will learn how to map sales channels, assess a customer base, design a sales strategy, build a sales scorecard, and organize a sales team's frontline and back ofi ce. The book also covers how to structure trade category plans, customer business plans, and customer negotiation plans and how to optimize the sales team's contribution to the company's key fundamental processes. It concludes with an overview of the future challenges of sales management.

Тебе дается возможность купить 2mbi150pc 140 50 module special sales welcome to order, сперва сравнив оптимальные цены. Цена 2mbi150pc 140 50 module special sales welcome to order берет отсчет от 212.04 рублей и доходит до 18222.33 рублей. Этот товар есть возможность закупить в 2 хороших маркетах Рунета, в том числе в Clickunder/Popunder, . На начало 2017 года оптимальная стоимость для 2mbi150pc 140 50 module special sales welcome to order в РФ составляет 2718.58 руб. Отзывы о 2mbi150pc 140 50 module special sales welcome to order довольно положительные, а бренд советуют на сайтах многие респонденты сервиса Greenpoint Style.

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